Know which ads bring in customers.
Meta, Google, and Microsoft each take credit for the same order. AvenorOS splits every order across the ads that led to it, so the total always matches what came in through Shopify, with each platform’s own claim beside it for comparison.
In your portal.
What you see in your portal, and the tracking that runs on your store behind it.
Ad spend side by side
- Spend, clicks, and the revenue each platform claims, for Meta, Google, and Microsoft
- Refreshed every hour
- Each platform’s claim beside your Shopify total
Where the ad money is going, and what each platform says it earned.
Revenue credited by channel
- Four ways to split credit: last click, first click, even split, and recent-weighted
- A credited total that always equals your paid Shopify orders
- Survey answers blended in, in a separate view labeled directional
What each channel brought in, counting each order once.
Tracking and consent
- Tracking on your own web address, sending to Meta and Google Analytics
- Each purchase counted once, even when the browser and the server both report it
- In the EU, nothing tracked until the shopper says yes
- The “How did you hear about us?” question on your thank-you page
What reaches Meta and Google Analytics, and with whose permission.
Which channel gets next month’s budget.
A month of ads has run on Meta and Google, and each platform claims some of the same orders. Your credited view splits every order once, and the answers to the question after checkout show what word of mouth brought in. You move budget between channels from revenue that matches Shopify, with each platform’s own claim beside it.
What AvenorOS does instead
Each row is an app or service a brand at your stage would otherwise buy. In AvenorOS the same job runs on the same data.
Which ads each platform says led to an order.
Meta, Google, and Microsoft each take credit for the same order, so their reports cannot be added together.
Tracking on your own web address, and every order credited once under four methods, with the total equal to your Shopify revenue and each platform’s own claim beside it.
What buyers say brought them to the store.
The answers sit in their own app, apart from the revenue and ad figures they help explain.
The “How did you hear about us?” question on your Shopify thank-you page, blended with tracked visits in a view labeled directional.
Customer feedback and an NPS score.
The survey often opens on another site, in another design.
Surveys and NPS built in your portal and shown inside your own store, in its design.
Related guides
- Paid acquisition for non-alcoholic brands on Meta and Google
- Turning Amazon and retail buyers into owned customers
- The DTC stack for a non-alcoholic brand
Other pages
Walk through AvenorOS with us.
We open the demo portal, show what each person on your team would see, and walk through how your accounts would connect.