AvenorOS for marketing

Every channel’s sell-through on one page, with the promotion that moved it.

Shopify, Amazon and a distributor each report their own week. None of them knows what the others sold, at what price, or which promotion was running. AvenorOS puts the three side by side.

Three screens, one login.

Fields as they appear in the system. Our team keeps them current; you read them.

Sell-through by channel

  • Units and net revenue for DTC, Amazon, Faire and wholesale
  • DTC, Amazon and wholesale price of each SKU beside its volume
  • Doors buying, doors reordering
  • Week over week, and against the same week last month

What moved this week, on which channel, and at what price.

Promotion calendar

  • Promotion, channel, window and budget
  • Chargebacks and deductions matched to the promotion
  • Lift during the window against the four weeks before it

Did the promotion pay for itself, including the deductions it triggered.

Owned audience

  • Email and SMS list by source
  • Repeat rate and time to second order
  • Amazon and retail buyers converted to DTC

How much of the demand we paid for do we now own.

Which promotion to run again, and on which channel.

A distributor asks for a second promotion. The calendar shows the last one: its lift, the deductions that followed it, and whether the doors it opened reordered. You approve the second one from the record of the first, with the trade-spend line already in the P&L.

Tools you no longer run

Each row is a tool a brand at your stage buys and reconciles by hand. In AvenorOS the same work sits on one record.

Tool a brand buys
Marketplace dashboards
What it holds

Amazon and Shopify each report their own sales, fees and ad spend.

What falls between

Neither knows the other’s price, stock or promotion. Sell-through across DTC, Amazon and retail is assembled by hand.

In AvenorOS

Sell-through by channel on one page, with the DTC, Amazon and wholesale price of each SKU beside it.

Tool a brand buys
Trade-spend tracking
What it holds

Promotions and allowances agreed with a distributor or a chain.

What falls between

The deduction that pays for the promotion lands in receivables with no reference to it. Finance guesses.

In AvenorOS

Every promotion carries its budget, its window and the chargebacks matched to it.

Tool a brand buys
Reporting glue
What it holds

Exports from each tool, pasted into one deck every Monday.

What falls between

The deck is out of date by Tuesday. A question about a number goes back to whichever tool it came from.

In AvenorOS

Weekly KPIs and a monthly P&L built from the records above, with the variance written by the person who ran the month.

Walk through AvenorOS with us.

We open the system on your current setup, show what each of your team would see, and lay out the rollout.