Know your customers by name.
Every customer has one record with their orders, the emails they opened, and what they browsed before buying. Customers are grouped as new, active, at risk, lapsed, or VIP, so your team knows who to thank and who to win back.
In your portal.
Each screen, with the question it answers.
Customer record
- Orders, the emails they opened and clicked, and what they browsed before buying, in date order
- Built from Shopify, Klaviyo, and Google Analytics, refreshed every night
Who this customer is, and what brought them back.
Customer groups
- New, active, at risk, lapsed, and VIP, set by order history
- VIP is the top 10% by lifetime spend
- Active turns to at risk at 90 days without an order, and to lapsed at 180
Who to thank, and who needs a reason to come back.
Retention reports
- How each month’s new customers keep ordering, and lifetime value over time
- How many order a second and third time, and the usual gap between orders
- Which products bring people back
- A one-line verdict on each report
Whether first-time buyers come back, and what brings them.
Who to win back this month.
A season of first-time buyers has gone quiet. Your at-risk group lists everyone past 90 days without an order, and each record shows what they bought and which emails they opened. Our team plans the win-back from those groups, and anyone who unsubscribed, bounced, or complained is checked before any email AvenorOS sends.
What AvenorOS does instead
Each row is an app or service a brand at your stage would otherwise buy. In AvenorOS the same job runs on the same data.
Repeat rates and cohorts from store orders.
It usually starts from orders alone, apart from the emails and browsing that came before them.
Cohorts, lifetime value, repeat rates, and customer groups, with a one-line verdict on each report.
Customer feedback and an NPS score.
The survey often opens on another site, in another design.
Surveys and NPS built in your portal and shown inside your own store, in its design.
Related guides
- What a customer list is worth in recurring revenue
- Email and SMS retention for non-alcoholic brands
- Building a first-party customer list
Other pages
Walk through AvenorOS with us.
We open the demo portal, show what each person on your team would see, and walk through how your accounts would connect.