Your entire US operation runs through one team.
We handle imports and compliance, shipping and warehousing, online sales, marketing, PR, and wholesale, all out of one warehouse, with the two of us in the room the whole way.
It is the full US operation for a non-alcoholic brand, run by one partner: each service broken out, sequenced into a 90-day launch, with US wholesale & distribution opened city by city. For the detail behind it, read how to launch a non-alcoholic brand in the US and how to import non-alcoholic beverages.
Your US compliance runs as one operating layer.
Import and compliance run as one operating layer: IOR, FSVP, FDA US agent responsibilities, customs classification, prior notice, and bond management. Part of the M1-2 prepare phase, alongside 3PL selection and your Shopify build.
- IOR, FSVP, and FDA US agent coverage under one accountable team
- Customs classification, prior notice, and bond management handled end to end
- FDA and labeling cleared before product ships, not after it lands
- One operating layer covers IOR, FSVP, FDA, classification, and bonds
One inventory and one 3PL feed every channel.
A single vetted 3PL holds one inventory pool that feeds DTC, digital B2B, and physical wholesale at once. No duplicated stock, no fragmented fulfillment, one reporting cadence.
- 3PL selection, contracting, and daily management handled by Avenor
- One inventory pool serving bottle, case, and pallet orders alike
- Real-time inventory visibility, replenishment controls, and returns processing
- Full transparency across logistics costs in one operating view
Direct-to-consumer and digital wholesale, national from day one.
We'll sell your brand direct on Shopify and Amazon. That's the highest margin, and you keep all the customer data. We'll also sell you to over 100,000 independent retailers and restaurants through Faire and Airgoods, with no broker taking a cut. Both run from one warehouse, both ship out of one place.
- Shopify storefront for highest-margin, full-data direct sales nationwide
- Amazon Seller Central for the dominant US discovery surface
- Faire and Airgoods to reach 100K+ independent retailers, case by case
- Specialty hospitality reached directly, no broker in the middle
In the US, demand is built online and distribution follows.
Digital is the engine; physical amplifies what is already moving, not the other way around. Four levers create real trial and awareness: paid media, CRM, influencers, and content.
- Paid media across Meta, Google, and TikTok to drive trial at scale
- Klaviyo lifecycle and retention across email and SMS
- Influencers and UGC for real trial and awareness, not vanity metrics
- Consistent brand storytelling across every channel
You build credibility where demand is densest.
PR and activations amplify the demand engine in the focus cities that matter: agency selection and management, launch events, media kits, and coordinated activations tied to commercial outcomes.
- US PR partner selection and agency management under Avenor oversight
- Launch events and activations focused on premium non-alc demand centers
- Press kit development and media outreach execution
- Campaign coordination integrated with sales and the demand engine
Pallet-level wholesale opens city by city.
Selective distributors across on-trade and off-trade, opened only where the data shows demand is already moving. Four steps: focus cities, key accounts, velocity first, then distributor negotiation.
- Focus cities: two to three metros where premium non-alc demand is densest
- Key accounts: 10-15 strategic doors per city, quality over quantity
- Velocity first: reorders prove the product, sell-through is the only early number
- Distributor negotiation: walk in with data, not hope, and negotiate from real numbers
Three pillars run off a single operation.
Bottle, case, and pallet run together off a single inventory pool: national DTC on Shopify and Amazon, national digital B2B on Faire and Airgoods, and physical wholesale through selective distributors.
- Bottle level: Shopify and Amazon for highest margin and full data
- Case level: Faire and Airgoods reaching 100K+ independent retailers
- Pallet level: selective distributors across on-trade and off-trade
- Channels sequenced by where demand is already moving, not all at once
You get principal-level partnership while execution runs.
Founder advisory is embedded in how we operate, so strategic decisions and live execution move together from day one. Avenor wins when the US business wins.
- Go-to-market strategy, pricing architecture, and launch sequencing
- Liquid development and packaging decisions for the US buyer
- Fundraising and investor support for premium growth engagements
- Team-building, partner strategy, and transition planning toward your own US team
Ready to hand us the US?
One team runs your entire US operation, with the two of us in the room the whole way. Book a call and we'll walk through exactly how it works.