Your first US sale in 90 days. National from day one.
Every step of your US launch is planned ahead. Each channel opens on time (Shopify, Amazon, Faire, Airgoods, and wholesale), and orders ship on schedule.
Scroll to follow the launch — Europe to US shelf →
From your first US shipment to your first repeat order.
Production & export
Your brand manufactures and ships from origin, with export readiness and documentation in place.
- →Production scheduling aligned to launch timeline
- →Export documentation prepared for shipment handoff
- →Origin logistics coordinated to reduce launch delays
- →Batch planning tied to US demand forecast
Ocean freight & customs
Avenor coordinates freight, customs clearance, duties, and import movement into the US network.
- →Inbound ocean freight coordinated through Avenor
- →Customs clearance and duty workflows managed end to end
- →Arrival timing synced with 3PL receiving windows
- →Exception handling and document controls built in
FDA & FSVP compliance
Compliance runs in parallel so product enters the market with confidence.
- →IOR and FSVP accountability held by Avenor
- →FDA requirements and recordkeeping controlled centrally
- →Label and filing checks completed before launch
- →Compliance timeline tied directly to go-live
3PL receiving & inventory
US warehouse intake and inventory foundations are set for reliable multi-channel fulfillment.
- →Warehouse receiving, QA checks, and inventory setup
- →Replenishment thresholds and stock alerts configured
- →Returns and QC workflows activated
- →Operational reporting baseline established
Channel launch
Revenue channels are configured and launched in sequence for controlled scale-up.
- →Shopify US store setup and go-live
- →Amazon Seller Central onboarding and launch
- →Airgoods and Faire marketplace onboarding
- →DTC, B2B, and wholesale workflows aligned in AvenorOS
Fulfillment & reorder
Orders ship to consumers and retailers with repeatable execution and reorder visibility.
- →Pick, pack, and ship orchestration across channels
- →Last-mile delivery tracking and service controls
- →Reorder and replenishment loop built from live demand
- →Performance reporting feeds continuous optimization
Launching in the US, answered
01How long does it take to launch a beverage brand in the US?
A planned US launch runs from first shipment to first repeat order in roughly 90 days. Compliance is cleared before product moves, ocean freight and customs are coordinated in parallel, and DTC, Amazon and digital wholesale open national from day one. The exact timeline depends chiefly on your production and export readiness at origin — the parts on US soil are already sequenced.
02What are the steps to launch a non-alcoholic brand in the US?
The sequence is: production and export at origin; ocean freight and customs clearance; FDA and FSVP compliance in parallel; 3PL receiving and inventory setup; channel launch across Shopify, Amazon, Faire and Airgoods; then fulfillment and the first reorder loop. Each step has explicit go/no-go criteria so a launch advances on evidence, not optimism.
03Can you launch across DTC, Amazon and wholesale at the same time?
Yes. Because every channel feeds from one US inventory pool, DTC on Shopify, Amazon Seller Central, and digital wholesale on Faire and Airgoods all open national from day one. Physical distribution is then opened selectively, city by city, once sell-through velocity is proven — not pushed nationally against unproven demand.
04What has to be ready before the first US shipment?
Before product moves: US-compliant labeling, FDA food-facility registration and FSVP, prior notice on the inbound shipment, an importer of record, and a 3PL ready to receive. Avenor holds all of this so the compliance is settled before the pallet leaves origin rather than discovered when it lands.
Launch, scale, and grow. Without hiring a US team.
We run the hard parts so you don't have to hire for them. When you're ready to build your own US team, we hand over an operation that's already working.
See your roadmap.
We'll look at where your brand stands today and lay out a 12-month US plan, step by step.