From first shipment to first reorder in about 90 days. National from day one.
We plan every step before your bottles leave Europe, and we give you the date each channel opens: Shopify, Amazon, Faire, Airgoods, and wholesale.
Scroll to follow the launch — Europe to US shelf →
From your first US shipment to your first repeat order.
Production & export
Your team produces and ships from home, with the export paperwork ready before the pallets are wrapped. We plan the batch with you against the first American orders we expect.
The full US launch playbook →Ocean freight & customs
Your pallets cross by sea in about 30 to 40 days. We book the freight, clear customs under our name, and time the arrival to the warehouse's receiving slot.
How to import non-alcoholic beverages into the US →FDA & FSVP compliance
Your labels are settled before the ship sails. While it is at sea, we file prior notice and finish the FDA paperwork, so nothing waits when it lands.
Labeling & compliance for non-alcoholic beverages →3PL receiving & inventory
The warehouse counts every bottle in, checks the cases, and sets the reorder points with us.
US distribution & retail for non-alcoholic brands →Channel launch
Your Shopify store, Amazon, Faire, and Airgoods open in the order we planned, and your sales, ad, and email data connect to AvenorOS.
The DTC & channel launch playbook →Fulfillment & reorder
Orders leave for customers and shops, and the first reorders tell us where to go next.
Owned audience & recurring revenue →Launching in the US, answered
01How long does it take to launch a beverage brand in the US?
A planned US launch runs from first shipment to first repeat order in roughly 90 days. Compliance is cleared before product moves, ocean freight and customs are coordinated in parallel, and DTC, Amazon and digital wholesale open national from day one. The exact timeline depends chiefly on your production and export readiness at origin; the parts on US soil are already sequenced.
02What are the steps to launch a non-alcoholic brand in the US?
The sequence is: production and export at origin; ocean freight and customs clearance; FDA and FSVP compliance in parallel; 3PL receiving and inventory setup; channel launch across Shopify, Amazon, Faire and Airgoods; then fulfillment and the first reorder loop. Each step has explicit go/no-go criteria, so no step starts before the evidence is in.
03Can you launch across DTC, Amazon and wholesale at the same time?
Yes. Because every channel feeds from one US inventory pool, DTC on Shopify, Amazon Seller Central, and digital wholesale on Faire and Airgoods all open national from day one. Physical distribution is then opened selectively, city by city, once shops are reordering.
04What has to be ready before the first US shipment?
Before product moves: US-compliant labeling, FDA food-facility registration and FSVP, an importer of record, and a 3PL ready to receive. Prior notice is filed for each shipment while it is at sea, at least 8 hours before it arrives (21 CFR 1.279). Avenor holds all of this, so nothing is discovered when the pallet lands.
When you're ready for your own US team, we hand them a business that already works.
Until then, we run the hard parts, so you don't have to hire for them.
Your first year in America, planned with you.
On a first call we look at where your brand stands and sketch the first twelve months.