Everything it takes to launch a non-alcoholic brand in the United States.
Field-tested guides, the rulebooks, the unit economics, and the tools — organized by the decisions you actually have to make. Built by the people who ran the playbook, not who wrote about it.
Importing NA Beverages into the US
FDA, customs, and the rulebooks that govern bringing a non-alcoholic brand across the Atlantic.
Distribution & Retail
Finding distributors, winning retail buyers, and choosing the right path to shelf.
US Go-to-Market / Launch
The launch playbook: positioning, the DTC stack, paid acquisition, and the first 90 days.
Market Intelligence
Who is winning, what the unit economics look like, and where the US market is headed.
Compliance & Labeling
Label terms, FDA requirements, state-by-state rules, and reformulating a European recipe.
Owned Audience & Recurring Revenue
Building an owned audience and the recurring-revenue engine that compounds it.
The margin calculator
The single number most brands get wrong about the US. Model yours.
Model your US margin.
Same shelf price, same cost of goods — two very different outcomes. Move the sliders to see what your brand keeps through a distributor versus owning the channel.
Brand keeps $5.06 per bottle.
Brand keeps $23 per bottle.
annual brand revenue
4.55× vs distributor