One team to launch, grow, and scale you in the US.

The full set of US market-entry services for European non-alcoholic and alcohol-free beverage brands — importer of record, FDA and TTB compliance, 3PL and fulfillment, DTC, Amazon and wholesale, and the retention engine — run as one accountable operation.

Six capabilities, one team, from your first US shipment to a real P&L. Each is a service most European founders would otherwise stitch together from a stack of separate US vendors — or build a US subsidiary to run. We run all of it, off one inventory, so your brand, your data, and your equity stay yours. See how they fit together in the full US operation, or how a launch is sequenced in our 90-day plan.

01
Importer of Record

Importer of record for your non-alcoholic beverages

Someone with a US presence has to be named as the importer of record on every entry — and for a European founder, that is the first wall. We stand as your importer of record, which means we own the customs classification, the entry filing, the duties and the bond, and the legal responsibility for the goods as they cross. You ship from origin; the pallet clears under our name, not a broker you will never speak to again. It is the difference between having a US foothold and renting one by the container.

02
FDA / TTB Compliance

FDA and TTB compliance for alcohol-free brands

Most non-alcoholic drinks sit under the FDA, not the TTB — but the line is 0.5% ABV, and a European recipe or label that reads fine at home can fail an entry it never saw coming. We clear the compliance before the liquid moves: FSVP and prior notice, food-facility registration, the US agent responsibilities, and a label pass against US FDA rules rather than an EU one. Where a product does cross into TTB territory, we know which door it walks through. Compliance is settled before you ship, not discovered when a shipment is held at the port.

03
3PL & Fulfillment

3PL and fulfillment for imported beverage brands

Bottles, cases, and pallets all sell out of the same warehouse, so we run them out of one. We select and manage a vetted US 3PL holding a single inventory pool that feeds direct-to-consumer, digital wholesale, and physical distribution at once — no duplicated stock, no fragmented fulfillment, one reporting cadence. Receiving, replenishment thresholds, and returns are handled by an accountable team rather than a chain of vendors emailing each other. You get one honest view of where every unit is.

04
DTC · Shopify · Amazon

DTC, Shopify, and Amazon for non-alcoholic brands

In the US, demand is built online first and distribution follows it — the reverse of how most European brands are used to launching. We stand up and run your Shopify storefront, the highest-margin channel where you keep every piece of customer data, alongside Amazon Seller Central, the discovery surface most American buyers start on. Both go national from day one, feed from the same inventory, and report into the same operating view. You are not choosing between owning the relationship and being found; you get both.

05
Retail & Wholesale

US retail and wholesale distribution, city by city

Getting onto US shelves is a velocity problem before it is a distribution problem. We open digital wholesale through Faire and Airgoods — over 100,000 independent retailers with no broker taking a cut — then open physical distribution selectively, metro by metro, only where the sell-through data already shows demand. When we sit down with a distributor, we walk in with reorder numbers, not hope. That sequence — prove velocity, then place — is how an imported brand earns shelf space it can actually hold. See our US wholesale and distribution approach for the full rollout.

06
Retention & Owned Audience

Retention and an owned audience you keep

The point of leading with DTC is not the first sale — it is the second, the tenth, and the customer list that no distributor or marketplace can take from you. We build the retention engine: lifecycle email and SMS, subscription and repeat-purchase programs, and the reporting that tells you what an American buyer is actually worth over time. The audience, the data, and the recurring revenue stay on your side of the table. That is the whole reason to run the US operation this way instead of handing it to an importer.

Go deeper

The operator’s guides behind each service

Every service above is documented in depth in our resource library — written by the people who ran the playbook, for founders deciding how to enter the US.

Common questions

US market entry, answered

01

What does a US market-entry partner do for a non-alcoholic brand?

A US market-entry partner runs the operation that turns an overseas non-alcoholic brand into a US business: acting as importer of record, clearing FDA and (where relevant) TTB compliance, holding inventory in a US 3PL, selling through DTC, Amazon and wholesale, and building the retention engine — all under one accountable team. For a European founder, it replaces a stack of separate US vendors, and the cost and delay of building a US subsidiary, with a single operator who owns the whole chain.

02

Do we need our own US entity to sell a non-alcoholic beverage in the US?

No — you do not need to incorporate a US entity to start selling. Because Avenor acts as your importer of record and US agent, your goods can clear customs and reach shelves without a US company of your own on the ground. Many European brands only stand up their own US entity later, once the operation is proven; the entry itself does not wait on it.

03

Is a non-alcoholic beverage regulated by the FDA or the TTB in the US?

Most non-alcoholic and alcohol-free beverages fall under the FDA rather than the TTB, with the dividing line at 0.5% ABV. A drink at or below that threshold is generally an FDA food product, subject to FSVP, prior notice, food-facility registration and FDA labeling rules; above it, TTB oversight can apply. We confirm which regime your specific product sits under before it ships, so nothing is discovered at the port.

04

How is Avenor different from using an importer or distributor?

An importer gives you the fastest, lowest-control way into the US, and a distributor sells your brand alongside dozens of others — in both cases you hand over the margin, the customer relationship, and the data. Avenor runs the whole US operation on your behalf while the brand, the audience, and the equity stay yours. It is the third option between the easy way in and building a US team from scratch.

05

How long does it take to launch a non-alcoholic brand in the US?

A planned launch runs from first US shipment to first repeat order in roughly 90 days, with compliance cleared before product moves and DTC, Amazon and digital wholesale opening national from day one. The exact timeline depends on your production and export readiness at origin. Our 90-day launch plan walks through the full sequence step by step.

06

Which non-alcoholic brands does Avenor work with?

Avenor works with premium non-alcoholic and alcohol-free beverage brands from France, the UK and Western Europe entering the US — across non-alcoholic wine, sparkling, spirits, beer, and functional categories. The common thread is a founder who wants to enter the US properly without surrendering the brand to an importer or absorbing the cost of a US team.