Your brand on American shelves, one city at a time.
We open shops and restaurants in a few cities first, our reps log every visit in AvenorOS, and distributors come in once the reorders prove the demand.
We start where people already buy, then bring in distributors.
Early on, the number that matters is how fast your bottles leave the shelf. We prove that in the right shops and restaurants first, then sit down with distributors holding the reorder numbers.
Wholesale is one channel of the full US operation. For the buyer-side detail, read getting a non-alcoholic brand into US distribution & retail.
Quality of door over quantity
Focus Cities & Key Accounts
We start in two or three cities where alcohol-free drinks already sell best, and win 10 to 15 accounts in each before adding more.
Negotiate from real numbers
Distributor Negotiation
Distributors come in once the reorders prove the demand, and we negotiate from those numbers.
Sell-through is the only early number
Velocity First
Early on, reorders prove the product. We drive trial and repeat through activations and sampling in the focus cities, and let velocity decide where to expand next.
Amplify what is already moving
Demand Amplification
Physical wholesale amplifies demand the engine has already built online. PR and editorial focus awareness on the exact cities where we are opening doors.
One positioning across every channel
Brand & Pricing
Wholesale runs off the same brand and inventory as DTC and digital B2B. We translate positioning into channel-ready messaging and pricing for retail and distributor buyers.
On-trade where demand is dense
On-Premise
On-trade and off-trade move together inside each focus city. We place selectively in restaurants, bars, and hospitality groups, with strong menu integration and reorder discipline.
Distributors follow the reorders.
Digital builds demand; physical wholesale amplifies what is already moving. Avenor’s reps log every venue visit in AvenorOS, and the store locator on your site adds each new stockist as the account opens.