Pallet-level wholesale opens city by city.
We open physical wholesale only where the data shows demand is already moving: selective distributors across on-trade and off-trade, clustered metro by metro, never all at once.
Focus cities, key accounts, velocity first, then distributors.
Sell-through is the only number that matters early. We prove velocity in the right doors first, then walk into distributor negotiations with data, not hope.
Wholesale is one channel of the full US operation. For the buyer-side detail, read getting a non-alcoholic brand into US distribution & retail.
Quality of door over quantity
We start in two to three metros where premium non-alc demand is densest, then win 10 to 15 strategic accounts per city. The right doors, not every door.
Negotiate from real numbers
Distributors come last, not first. Once velocity is proven in the right doors, we walk in with sell-through data and negotiate from real numbers, not hope.
Sell-through is the only early number
Early on, reorders prove the product. We drive trial and repeat through activations and sampling in the focus cities, and let velocity decide where to expand next.
Amplify what is already moving
Physical wholesale amplifies demand the engine has already built online. PR and editorial focus awareness on the exact cities where we are opening doors.
One positioning across every channel
Wholesale runs off the same brand and inventory as DTC and digital B2B. We translate positioning into channel-ready messaging and pricing for retail and distributor buyers.
On-trade where demand is dense
On-trade and off-trade move together inside each focus city. We place selectively in restaurants, bars, and hospitality groups, with strong menu integration and reorder discipline.
Distribution follows demand, not the other way around.
Digital builds demand; physical wholesale amplifies what is already moving. AvenorOS keeps both sides on one operating truth, so leadership sees where to open the next door.