What a founder sees every morning.
You run the brand from Europe, and your US business runs over there. Your portal shows its revenue, ad spend, and customers on one screen, from the same numbers our team works from.
In your portal.
Each screen, with the question it answers.
Home screen
- Month to date against the previous full month
- Sales, Marketing, Customers, and Operations sections
- Ad results refreshed every hour
- Sample orders left out of every revenue figure
How the US business is doing this month, and where the money came from.
Monthly statement
- Margin after product, after fulfillment, and after ads
- Checked against the cash held for you
- Downloads as PDF or CSV, or as files for QuickBooks and Xero
- A live P&L you can open any day
Whether the month made money, and whether it matches the bank.
Customer groups
- New, active, at risk, lapsed, and VIP, set by order history
- VIP is the top 10% by lifetime spend
- Active turns to at risk at 90 days without an order, and to lapsed at 180
Which customers are ordering again, and which need a reason to come back.
When to put more money into US advertising.
Every launch reaches the point where the first months of ads have run and the question is whether to spend more. Your statement shows margin after ads for each month, and your retention reports show how many first-time buyers ordered a second time. You set next quarter’s ad budget from those two screens, with the numbers our team uses to plan it.
What AvenorOS does instead
Each row is an app or service a brand at your stage would otherwise buy. In AvenorOS the same job runs on the same data.
Exports from each tool, pasted into one deck.
The deck is out of date within days, and a question about a number goes back to whichever tool it came from.
Your portal, with the same numbers our team works from and ad results refreshed every hour.
The month’s revenue, costs, and cash, assembled after it ends.
Margin after ads is worked out by hand, weeks after the month has closed.
A monthly statement that matches your bank, a live P&L, and exports your accountant can open in QuickBooks or Xero.
Repeat rates and cohorts from store orders.
It usually starts from orders alone, apart from the emails and browsing that came before them.
Cohorts, lifetime value, repeat rates, and customer groups, with a one-line verdict on each report.
Related guides
- The first 90 days of a US launch, as a checklist
- How to launch a non-alcoholic brand in the US
- Build, hire, or partner for US market entry
Other pages
Walk through AvenorOS with us.
We open the demo portal, show what each person on your team would see, and walk through how your accounts would connect.