Three numbered loading dock bays on a warehouse exterior.

Importing NA Beverages into the US · June 3, 2026

FDA Food Facility Registration for Foreign Brands

Foreign beverage facilities must register with the FDA (no fee) and name a US agent before any product ships.

Nick Bodkins · Co-founder, Avenor · New York

Any facility that manufactures, processes, packs, or holds food for consumption in the US must be registered with the FDA before that food is imported. For a European NA beverage brand, that means your brewery, winery, distillery, or contract manufacturer needs an active FDA food facility registration — and a designated US agent — before your first container leaves port. Registration is done online through FDA's FURLS system (21 CFR 1.231), and FDA assigns the facility a registration number. Missing it means your shipment can be held or refused at the US border.


Key Takeaways

  • FDA food facility registration is required for any overseas facility producing food (including beverages) for the US market.
  • Registration is free and completed through FDA's FURLS (Unified Registration and Listing System) portal.
  • A US agent must be designated at the time of registration — this is a separate requirement from your importer of record.
  • Registrations must be renewed biennially during October–December of even-numbered years; lapses can result in shipment holds.
  • Prior notice for each shipment asks for the manufacturer's registration number (21 CFR 1.281(a)(6)), and food from a facility that should be registered and is not is subject to being held at the port (21 CFR 1.285).

What Is FDA Food Facility Registration?

The Bioterrorism Act of 2002 — updated and strengthened by the Food Safety Modernization Act (FSMA) of 2011 — requires domestic and foreign facilities that manufacture, process, pack, or hold food for human or animal consumption in the US to register with the FDA.

For a foreign beverage producer, "food" includes your NA wine, NA spirits, NA beer, hop water, botanical mixer, or any other sub-0.5% product intended for sale in the US. The registration requirement applies to the production facility, not the product itself — and it applies before the first export, not after arrival.

Primary source: FDA Food Facility Registration


Who Needs to Register?

The registration requirement covers facilities that:

  • Manufacture or process food for US consumption
  • Pack food for US consumption
  • Hold (store) food for US consumption

If your beverage is produced at a third-party contract manufacturer (which is common for European NA brands), that facility must be registered — not just your brand's entity. If you use multiple co-manufacturers or a separate warehousing facility, each needs its own registration, except a facility whose product is then further manufactured, bottled or packaged by another facility outside the US (21 CFR 1.226(a)).

Facilities that are exempt from registration include farms, restaurants, and retail food establishments — categories that do not apply to most beverage producers.


How to Register: Step-by-Step

Step 1 — Gather Your Facility Information

Before opening FURLS, collect the following for each facility you are registering:

  • Facility legal name and physical address (street address, not P.O. Box)
  • The facility's DUNS number, the unique facility identifier FDA accepts; FDA issues no registration number until it has matched it to the facility's address (21 CFR 1.232(a)(2), 1.231(a)(3))
  • Facility contact person (name, phone, email)
  • Parent company name (if applicable)
  • All food categories produced at the facility (the list in Section 9a of Form FDA 3537 has no single "Beverages" heading; the drink categories are "Alcoholic beverages," "Beverage bases," "Coffee and tea," "Fruit or vegetable juice, pulp or concentrate products" and "Soft drinks and waters")
  • US agent information (see Step 3 below)
  • Emergency contact phone number and email (21 CFR 1.232(c)(2)); FDA uses your US agent as the emergency contact unless you name someone else, who need not be in the US

Step 2 — Create an FDA Account and Access FURLS

Go to FDA's FURLS portal. You will need to create an FDA FURLS account (free) if the facility does not already have one. Use a facility-level email address — not a personal email — as this account will need to be accessible during biennial renewals.

Step 3 — Designate Your US Agent

Every foreign food facility must designate a US agent at the time of registration. The US agent must:

  • Be a person or entity physically located in the US
  • Be reachable by the FDA 24 hours a day, 7 days a week, unless the registration names a different emergency contact (FDA Q&A, C.7.15)

The US agent is not the same as your importer of record. The importer of record handles customs; the FSVP belongs to the FSVP importer, who is often the same company but need not be (21 CFR 1.500). The US agent is a regulatory communication intermediary — the FDA's contact for your facility when they cannot reach you directly, or when they need to communicate inspection findings or public health concerns.

Many companies use specialized FDA US agent services, which set their own fees; FDA itself charges nothing and treats the fee as a matter between the facility and its agent (FDA). Some law firms and consultancies provide this service. If Avenor is your importer of record, we can advise on US agent setup.

Step 4 — Complete and Submit the Registration

FDA's own estimate for the registration form is between 1 and 12 hours per response, including the time to gather the information (Form FDA 3537). FDA then assigns the facility a registration number (FDA user guide), but only once it has verified the facility's DUNS number and the US agent has confirmed that it agreed to serve (21 CFR 1.231(a)(3), (5)). Keep this number: prior notice for processed food asks for the manufacturer's registration number (21 CFR 1.281(a)(6)).

Step 5 — Document and Archive

Archive your registration confirmation, your registration number, your US agent agreement, and your facility's registered food categories. Store these securely — prior notice asks for the manufacturer's registration number (21 CFR 1.281(a)(6)), and the FDA may request documentation during inspection or import review.


Biennial Renewal: The Compliance Trap That Catches European Brands

FDA food facility registration must be renewed every two years, specifically during the period of October 1 through December 31 of even-numbered years (2026, 2028, 2030, etc.). If you registered in 2025, your renewal is October–December 2026.

This is the single most common compliance failure we see from European brands who have been operating in the US for 1–2 years. They complete the initial registration, begin shipping, build distribution — and then the registration lapses because nobody calendared the renewal. When the next container arrives in early 2027, the FDA system flags the registration as expired and the shipment can be detained.

The 2026 renewal window runs from October 1 to December 31, 2026; set a calendar reminder for October 1 of every even-numbered year after that. Biennial renewal is free and done through the same FURLS portal.

A lapsed registration does not mean your shipments are automatically refused — the FDA has discretion — but FDA treats a facility with an expired registration as unregistered and cancels the registration (21 CFR 1.241(b), (c)), failing to renew is a prohibited act, and food from the facility is subject to being held at the port (21 CFR 1.285). Do not let it lapse.


US Agent vs. Importer of Record: The Key Distinction

These two roles are frequently confused by European founders entering the US market. They are distinct, serve different functions, and may be filled by different entities.

RoleUS AgentImporter of Record
Primary functionFDA communication intermediary for the foreign facilityCustoms entry and import liability; FSVP compliance too when it is also the FSVP importer
Regulatory frameworkRequired by FDA under 21 CFR Part 1Required by CBP for customs entry
Physical presenceMust be physically in the USNeed not be a US company: a foreign corporation can act with a resident agent for service of process and a bond from a US surety (19 CFR 141.18)
Shipment roleNot involved in individual shipmentsIdentified on every customs entry and prior notice
FSVP obligationNoneOnly if it is also the FSVP importer: the US owner or consignee of the food at entry, or a US agent or representative the foreign owner designates (21 CFR 1.500)
Typical providerFDA compliance service, law firm, consultantThird-party logistics partner, compliance firm, or brand's own US entity
Typical costSet by the provider; FDA charges nothingVaries widely by provider

In practice, for a first-time US market entry, the fastest path is: (1) engage a US agent service immediately to handle registration; (2) designate your importer of record (Avenor, a third-party IOR, or your own US entity) who will manage the FSVP and prior notice filings.


What Happens If You Ship Without a Registration?

The FDA screens all import entries. If a prior notice filing references an unregistered facility — or if no prior notice was filed — the FDA can:

  • Hold food from an unregistered facility at the port of entry (21 CFR 1.285), or refuse food that arrives with no prior notice and hold it there (21 CFR 1.283)
  • Leave held food as general order merchandise, which can only be sold for export or destroyed, if the facility does not register and send FDA its registration number within 30 calendar days of the hold notice (21 CFR 1.285(g), (i))
  • Treat the failure to register as a prohibited act, which can lead to an injunction or prosecution (21 CFR 1.241(a))

A hold at the port is significantly harder to resolve than simply registering before shipping: the food cannot be delivered to anyone while it is held, and neither FDA nor CBP pays the storage costs (21 CFR 1.285(c), (e)).

The fix is straightforward: register the facility, get the registration number, and never ship a prior notice without it.


In Our Experience Launching US Brands

In the Avenor launches we've run — Wild Idol, Paragraph, Niets — FDA facility registration is the first operational task we execute, often six to eight weeks before the target first-shipment date. The registration itself is fast; the time buffer is for unexpected delays (FURLS system issues, facility data discrepancies, US agent agreement execution) and to ensure the registration number is confirmed before prior notice filing begins.

We've also seen cases where a European brand's contract manufacturer was unregistered — they assumed their packaging facility had handled it, but the formulation facility had not. That required a registration and a delay to the shipment timeline. Always confirm which facilities in the chain have to register — under 21 CFR 1.226(a) a facility is exempt only if another facility outside the US goes on to manufacture, bottle or package its output — and that each has done so.



Written by Nick Bodkins, co-founder of Avenor, the US market-entry partner for overseas non-alcoholic beverage brands. Nick previously founded Boisson, the largest US non-alcoholic retail and e-commerce platform. Connect on LinkedIn.


This is general information, not legal or regulatory advice. Verify current rules with qualified counsel and refer to primary sources at FDA.gov.

Frequently asked questions

Does my brand entity need to be registered, or just the production facility?

The production facility (manufacturer, processor, packer) must be registered — not your brand's legal entity. If your product is produced at a contract manufacturer, that facility must register. Your brand entity does not register separately with the FDA (though it will appear as the responsible party on the label and on prior notice filings). This is general information, not legal advice.

What if my product is co-packed at multiple facilities in Europe?

Each foreign facility that manufactures, processes, packs or holds your product for US consumption must register, with one exception: a foreign facility whose food is further manufactured or packaged by another foreign facility does not register, unless that second facility only adds labeling or does something similarly minor (21 CFR 1.226(a)). If Facility A makes the liquid and Facility B bottles and packs it, Facility B registers and Facility A generally does not. Confirm the position for your own supply chain before the first shipment.

Can I file for FDA registration myself, or do I need to hire someone?

You can complete the FURLS registration yourself — it is a free, online, self-service process. The main reasons to use a compliance consultant or law firm are: (1) you are unfamiliar with the FDA's food category taxonomy and want to ensure correct categorization; (2) you want a US agent service included; or (3) you want documentation review as part of a broader compliance audit. A founder can complete a straightforward beverage registration without outside help; FDA's own estimate is between 1 and 12 hours per response, including the time to gather the information (Form FDA 3537).

What is a "facility" for FDA registration purposes? Does a warehouse count?

A facility includes any establishment that manufactures, processes, packs, or holds food for US consumption. A warehouse that stores finished product in the US before distribution would need registration. A European warehouse holding finished product before shipment to the US generally must register too: FDA says a foreign storage facility that holds food prior to export to the United States is required to register, unless the food then goes through more than minor further processing at another foreign facility (FDA Q&A, C.3.5; 21 CFR 1.226(a)). Verify the specific facts with qualified counsel.

What food categories should I select during registration for an NA beverage?

The registration form has no single "Beverages" heading and no "other beverages" option. Section 9a of Form FDA 3537 lists "Alcoholic beverages," "Beverage bases," "Coffee and tea," "Fruit or vegetable juice, pulp or concentrate products" and "Soft drinks and waters"; if none of the listed categories applies, item 37 lets you write the category in. The form does not name dealcoholized wine or spirit alternatives, so choose the listed category that best describes what the facility makes and ask FDA's registration help desk if unsure. Be accurate — FDA compares registered categories with prior notice data and can examine a shipment that does not match (FDA guidance on food product categories). This is general information; verify the correct category for your specific product.

Written by

Nick Bodkins

Co-founder, Avenor · New York

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